Customer Privacy Policy

At Ember, we're committed to keeping your information private and secure. This notice sets out the personal data we collect and what we will do with it.

Who are we?

We are Ember Core Ltd (“we”, “our”, “us”), operating under the name Ember. We're registered with the Information Commissioner's Office under number ZA575885.

You can email us at ride@ember.to or write to us at Codebase Argyle House, 3 Lady Lawson Street, Edinburgh, EH3 9DR.

What information do we collect?

We may collect and process the following personal data about you:

  • Information you submit through our website or by any other means – e.g. your email address if you subscribe to a mailing list
  • Technical information related to your usage of this site – e.g. your IP address, operating system and browser
  • Records of communications – e.g. call recordings, emails and chat transcripts

How your information is used

The information we collect and process is currently used to:

  • Market our products and services by email: Our lawful basis for using the data in this way is consent. We will only send marketing to people who have opted in and you can always unsubscribe (e.g. by clicking an unsubscribe link in an email)
  • Track, monitor and analyse how you use products and services we provide: Our lawful basis for using the data in this way is our legitimate interest to use this data to improve our product, manage our business and detect fraud

In some instances, we may use your data in ways that are not described above. However, we will update this notice before doing so.

Who do we share data with?

As well as people working for us, we may disclose your personal data to:

  • Companies that provide services to us: This includes email, telecommunications and hosting providers like Amazon Web Services, Google Cloud, Sendgrid and Twilio. We make an effort to minimise the amount of data we share, for instance sharing anonymous IDs rather than names
  • Law enforcement agencies and other third parties, where necessary to meet our legal obligations
  • Anyone you give us permission to share the data with

How long we keep your information

We keep your data as long as you are using Ember and for up to 6 years after that. In some cases, we may keep the data for longer if it's in our legitimate interest (e.g. for fraud detection) or it's required to comply with the law.

Where your data is stored

In some cases, the data we collect from you may be transferred to and stored by countries or organisations outside the European Economic Area (“EEA”). In these cases, we'll make sure that the European Commission says the country or organisation has adequate data protection, or we’ve agreed to standard data protection clauses approved by the European Commission with the organisation. Contact us if you'd like a copy of the relevant data protection clauses.

Your rights

Your personal data is protected by legal rights, including your rights to:

  • Object to, or request a restriction on, our processing of your personal data (for example, you can request that we don’t use your personal data for purposes of direct marketing)
  • Request that your personal data is deleted or corrected, although in certain cases we may not be able to do it for legal reasons
  • Ask us for a copy of your personal data, inluding in a machine-readable format
  • Obtain and reuse certain personal data for your own purposes
  • Withdraw any consent that you've given us

For more information or to exercise your data protection rights, please email ride@ember.to.

How to complain

If you have a question or want to complain about how we've used your personal data, email us at ride@ember.to. If you're not happy, you also have a right to complain to the data protection supervisory authority in the EU country where you live or work, or where you think a breach happened. The Information Commissioner's Office (ICO) is the UK regulator.

Changes to this notice

We may up date this notice from time to time. Any changes will be posted on this page and, if appropriate, sent to you by email.